The people, places and innovations that make Diageo what it is today, Iconic and innovative news and video from some of the world's most famous brands, How we’re meeting our responsibilities to our communities, society and the environment, Information, news and videos from some of the world’s most famous brands, We create value for shareholders through our scale, geographic breadth and brands, Be part of a culture where everyone has the opportunity to develop and grow. Our mission is to build and develop the highest quality, best in class spirits brands that create a meaningful and valuable connection with consumers. Diageo, the giant alcohol company announced its agreement to buy a gin brand, Aviation American Gin for $610 million; It will also be acquiring Davos Brand’s portfolio consisting of Astral Tequila, Sombra Mezcal and Tyku Sake; The global food & beverage industry … Diageo has acquired the Aviation American Gin, Astral Tequila, Sombra Mezcal and TYKU Sake brands through the $610 million purchase of Aviation Gin LLC and Davos Brands LLC. Aviation American Gin is an American style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth balanced flavour profile. Through its acquisition of Aviation Gin LLC and Davos Brands LLC, Diageo also acquires the other brands in the Davos Brands’ portfolio: Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo is a global company whose products are sold in more than 180 countries around the world. “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit. Diageo has … “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit,” said Reynolds about the purchase. Apesar da operação de aquisição, Ryan Reynolds continuará a deter uma parte do capital da marca, esclarece a Diageo. What I didn’t expect was the sheer creative joy learning a new industry would bring. O astro de Hollywood, Ryan Reynolds, vendeu a marca de gim Aviation American Gin para o gigante grupo de bebidas alcoólicas Diageo. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading.”. Diageo is buying a gin brand part-owned by the Hollywood actor Ryan Reynolds. Ryan Reynolds will keep an “ongoing ownership interest” in Aviation Gin, which has been handed over to Diageo through its acquisition of parent company Davos Brands. Davos Brands, founded in 2014, specialises in identifying key trends and early stage brands as well as creating and executing sales and marketing strategies for high growth brands in high growth categories. Sections of this page. In addition to … We are delighted to announce that we have reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC. Log In. Diageo acquisition online growth Through this acquisition, Diageo is also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. We do this through teamwork, passion, innovation, entrepreneurial spirit, and relentless perseverance. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials [1]. or. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. The brand is well positioned to continue recruiting consumers into gin with its accessible flavour profile and American provenance. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice. The brand is well positioned to continue recruiting consumers into gin with its accessible flavour profile and American provenance. Diageo said on Monday that it was paying an initial $335m for Aviation American, in which Mr Reynolds is a major shareholder, along with three other spirits, ... Sombra Mezcal and TYKU Sake. Diageo agreed to an initial payment of $335 million and a further potential consideration of as much as $275 million based on the performance of Aviation American Gin ... Sombra Mezcal … For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials[1]. The price agreed for the sale sees $335 million paid initially with a further $275 paid on ten year performance of the brands. A inglesa Diageo adquiriu a Aviation Gin e sua proprietária majoritária Davos Brands, que possui três outras marcas de destilados - Astral Tequila, Sombra Mezcal e Tyku Sake - por um pagamento inicial de 1,8 bilhão de reais. See more of Mezcaleria Berlin on Facebook. Diageo will acquire Aviation American Gin and its parent company Davos Brands in a deal that could be worth $610 million, the company announced Monday morning. But Aviation is the clear star. The total consideration is up to $610 million, which includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten- year period. Commenting today Ivan Menezes, Chief Executive of Diageo, said “We are delighted to announce this transaction, which supports our participation in the super premium gin segment in the United States. The agaves are grown organically high in the mountains of San Juan del Rio, Oaxaca. The Sombra brand is a staple in many unique cocktails. ... Picaflor Mezcal. SIGA O RG NO INSTAGRAM. The acquisition of Davos Brands also provides the opportunity to further develop the other brands in the portfolio by benefiting from Diageo’s expertise. A Diageo anunciou hoje que vai adquirir a Aviation American Gin, marca de bebida da qual o ator Ryan Reynolds é coproprietário. The brand has thrived under the leadership of its majority owner, Davos Brands, and the creative direction of co-owner Ryan Reynolds, who will retain an ongoing ownership interest in Aviation American Gin. One of the world’s largest distillers, ... Sombra Mezcal and TYKU Sake as part of the deal. Under the deal, Diageo will also own other brands in the Davos Brands’ portfolio, including Astral Tequila, Sombra Mezcal and TYKU Sake, with Reynolds retaining an ownership interest in Aviation American Gin. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. Press release. We are confident that Aviation American Gin will continue to shape and drive the growth of super premium gin in North America and we are looking forward to working with Ryan Reynolds and the Davos Brands team to accelerate future growth.”, See our press release for more information, Meet Belinda Brown, Investor Relations Director and REACH Co-Founder. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee. Diageo is paying up to $610m for Aviation Gin and Davos Brands, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. Through this acquisition, Diageo is also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. This reflects the brand’s current growth trajectory and expected upside potential. Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries. British Diageo, the world’s number one producer of spirits and beers, has decided to acquire not only Aviation Gin but also Davos Brands. Sign Up. The Davos Brands team operates in a collegiate, open-structure, and dynamic mode. Diageo is a British multinational alcoholic beverages company, headquartered in London, with offices in ~80 countries. De acordo com o comunicado divulgado, o grupo empresarial de bebidas, dono de marcas como Johnnie Walker e Smirnoff, chegou a um acordo para adquirir a Aviation Gin e Davos Brands por um valor que pode chegar a US$ 610 milhões (cerca de R$ 3,3 bilhões). The acquisition of Aviation American Gin and the Davos Brands portfolio is in line with our strategy to acquire high growth brands with attractive margins that support premiumisation. The company sells its products in 180+ countries, and was the world's largest distiller until Apr.2017, when it was overtaken by China's Kweichow Moutai. A Diageo acaba de adquirir a Aviation American Gin, marca de gin comprada pelo ator Ryan Reyonolds há dois anos. Andrew T. Chrisomalis, Co-Founder and CEO of Davos Brands, commented “Brands are an evolution, reflecting the vision and values of their founders, sculptors and stewards. Press alt + / to open this menu. Through this acquisition, we are also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. Extraordinary partnership and teamwork brought us here, and with the continued creative genius of Ryan Reynolds, and this new, best in class global partnership with Diageo, the sky is truly the limit for Aviation American Gin and Davos Brands.”, Debra Crew, President Diageo North America, commented “I am excited by the opportunity to bring these brands into Diageo. The super-premium segment of the gin category is gaining momentum in the United States. Facebook. We apologize, but this video has failed to load. The acquisition of Aviation American Gin and the Davos Brands portfolio is in line with our strategy to acquire high growth brands with attractive margins that support premiumisation. Aviation’s majority owner, Davos Brands, also markets Astral Tequila, Sombra Mezcal and TYKU Sake, which are all part of the Diageo acquisition. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading”, “We are delighted to announce this transaction, which supports our participation in the super premium gin segment in the United States. Diageo share price weakness an opportunity for patient investors. Diageo buys Sombra Mezcal... Jump to. Reynolds will retain an ongoing ownership interest in Aviation American Gin: and Diageo says his profile will help the brand grow internationally. O negócio no valor de 610 milhões de dólares, cerca de 512 milhões de euros, inclui ainda a compra da Astral Tequila, Sombra Mezcal e TYKU Sake, marcas que fazem parte do catálogo da Davos Brands LLC, empresa que era até então dona anterior da Aviation. We believe Aviation American Gin will play an important role in building on the long term premiumisation trends in the United States. Having more than doubled its share of the gin category between 2014 and 2019, it grew at a compound annual growth rate of 18.5% - making it the fastest growing spirits segment in the United States3. Mas, para os consumidores, a mais familiar é a Aviation American Gin, que alcançou amplo reconhecimento em 2018, depois que o galã de Hollywood Ryan Reynolds comprou uma participação não revelada da marca. Aviation American Gin is an American style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth balanced flavour profile. Sombra Mezcal was first exported to the United States in 2006 and was made with agave Espadin in San Juan and San Luis del Rio, areas steeped in mezcal history. ... Sombra Mezcal and TYKU Sake. The entrepreneurialism of the Davos team and Ryan Reynolds combined with Diageo’s strengths will help drive the continued momentum of the brand in North America and we feel confident that with Ryan’s global reach that Aviation Gin can expand internationally.”. Diageo to acquire Aviation Gin and Davos Brands, Flagship Johnnie Walker attraction gets green light, Limited edition Game of Thrones® - inspired Single Malt Whisky collection has arrived. Accessibility Help. Diageo is the owner of the some of … I want to thank Diageo for their incredible team and passion. Today, Diageo announces it has reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC (‘Davos Brands’). Lucinda Baker +44 (0)7974 375 550investor.relations@diageo.com. The people, places and innovations that make Diageo what it is today, Iconic and innovative news and video from some of the world's most famous brands, How we’re meeting our responsibilities to our communities, society and the environment, Information, news and videos from some of the world’s most famous brands, We create value for shareholders through our scale, geographic breadth and brands, Be part of a culture where everyone has the opportunity to develop and grow, 17 AUG 2020 Email or Phone: Password: Forgot account? Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries. As of 2017, Sombra has been produced at a single company-owned palenque with a focus on sustainability. Flagship Johnnie Walker attraction gets green light, Limited edition Game of Thrones® - inspired Single Malt Whisky collection has arrived. What I didn’t expect was the sheer creative joy learning a new industry would bring. Kathryn Mikells, Chief Financial Officer, to leave Diageo at the end of June 2021, Diageo plc announces change to its Board of Directors October 2020. Desde que se tornou co-proprietário da Aviation American Gin, em Fevereiro de 2018, o actor tem assumido a direcção criativa da marca e tem sido também o rosto das suas campanhas publicitárias. Diageo is also buying other brands from Davos Brands as part of the Aviation deal, including TYKU Sake, Sombra Mezcal, and Astral Tequila. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. I want to thank Diageo for their incredible team and passion. A Davos Brands, companhia que o ator tinha uma porcentagem acionária, foi comprada por US$ 335 milhões (aproximadamente, R$ 1,8 bilhão) podendo chegar na casa dos US$ 610 milhões (aproximadamente, R$ 3,3 bilhões) em até três … The total consideration is up to $610 million, which includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten- year period. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal, and TYKU Sake. Diageo's acquisition of Davos Brands also gives it ownership of Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo to acquire Aviation Gin and Davos Brands. The acquisition will be funded through existing cash and is expected to close before the end of 2020, subject to regulatory clearances. Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee. Diageo plc LEI: 213800ZVIELEA55JMJ32 [1] IWSR, 2019. Na negociação, a Diageo também está adquirindo as outras marcas do portfólio da Davos Brands que consistem em Astral Tequila, Sombra Mezcal e TYKU Sake. Ryan Reynolds’ Aviation American Gin agrees $610m sale to Diageo Deal is Diageo’s fourth big tie-up with a celebrity-fronted alcohol company Mon, Aug 17, 2020, 20:39 In 2019, it grew volumes at over 100%, adding the highest number of cases and contributing 40% of super premium gin segment growth2. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials1. O portfólio completo que está sendo adquirido inclui marcas como Astral Tequila, Sombra Mezcal e TYKU Sake. A number of trends are supporting this growth, including consumer interest in quality ingredients like botanicals, in the variety of serves for gin and in craft spirits. In addition to Aviation Gin, Diageo also acquired Astral Tequila, Sombra Mezcal and TYKU Sake from the brand's parent company Davos Brands LLC. The brand has thrived under the leadership of its majority owner, Davos Brands, and the creative direction of co-owner Ryan Reynolds, who will retain an ongoing ownership interest in Aviation American Gin. 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