As an analytics provider, Nielsen will expand its services to now measure more than 450 RaceTrac convenience stores, covering market metrics for Georgia , Florida , Louisiana and Texas. Competition is heating up, and convenience stores find themselves increasingly pitted against other channels, particularly dollar and drug channels, for share of spending in this area. Juul’s market share dipped from 76.1 percent in the previous report. By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use. Through purposeful messaging, the role of this channel can be optimized to better serve the needs of convenience-oriented consumers. Nielsen: Convenience Is Ultimate Currency in ... Nielsen Retail Measurement Services data highlights that smaller stores now account for 25 percent of … Convenience doesn’t have to be just a store format. PRODUCTS AREN’T GOOD VALUE FOR THE MONEY. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March. The market share is based primarily on Nielsen convenience store data for the four-week period that ended Dec. 29. In fact, the top barriers to purchase consideration for convenience stores aren’t due to the in-store environment itself. Similar to how store branded products have surmounted the challenges of quality and value propositions, there is opportunity for convenience stores to do the same. Any data collected is anonymised. But very few categories drove this trend. Nielsen is a global leader in retail measurement services. That’s why we offer a global e-commerce measurement solution to help manufacturers and retailers accurately assess their online sales performance and see how online sales contribute to total sales. With presence in more than 100 countries, Nielsen collects sales information from more than 900,000 stores within our worldwide retail network—including grocery, drug, convenience, discount and e-commerce retailers—who, through cooperation arrangements, share their sales data with us. The company restated the data … Our technology, plus a little flexibility, allow him to do the (almost) impossible, leaving no stone unturned — or in this case, no item “un-measured.” #NielsenAroundTheWorld, A post shared by Nielsen (@lifeatnielsen) on Jan 17, 2017 at 8:03am PST. For more information about how Nielsen captures and analyzes the data that underpins our best-in-class global measurement, visit Nielsen Around the World. • Convenience Stores • Wine/Liquor Shops Traditional Trade: ... Nielsen data typically comes in 2 levels ... Data Input. In addition, consumers are ramping up their grab-and-go shopping, highlighting areas of opportunity. 15%. Our purchasing data offers comprehensive and timely information on market shares, competitive sales volumes and insights into distribution, pricing, merchandising and promotion. This new benefit, a $2,000 value, will provide syndicated data to help NACS consumer product goods and convenience retailers gain a better understanding of the competitive marketplace in order to increase profitability. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves... Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19. Nielsen’s powerful combination of deep data and insights arms clients with actionable intelligence for their business planning. Wawa and Cumberland Farms are America’s Top Ranked C-stores, based on Brand Equity. As small-format locations presented within arms reach of busy, multitasking consumers, the opportunities to capitalize on fresh, ready-prepared and even packaged foods are plentiful. Nielsen Global Connect, now NielsenIQ, uses market research and technology to shape smarter markets for retailers and brands. Facebook; Twitter; LinkedIn; NEW YORK -- At first glance, this month’s Nielsen’s convenience store data on electronic cigarette sales seems repetitive of last month’s numbers.In the four-weeks ending Aug. 2, 2014, blu largely retained its No. Uncover what people watch and listen to with Nielsen Global Media’s audience-driven data and insights. Global Nielsen news and insights delivered directly to your inbox. PRODUCTS ARE NOT HIGH QUALITY. Copyright © 2021 The Nielsen Company (US), LLC. Despite some challenges, performance across the total convenience channel has varied. 2 for dollar share (22.9%) while taking the No. Conversely, just 4% perceive environmental factors like store format, customer service and wait time as barriers to this channel(2). store branded products have surmounted the challenges, What Now and What’s Next: A View Into the U.S. Pet Retail Landscape During the COVID-19 Pandemic, Predicting Holiday Spending Across Consumer Types in the ‘New Normal’, China’s Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19, Nielsen, Convenience Store Choice Drivers, 2017, Nielsen Homescan, Trip Projected Data, Total U.S., 52 weeks ended Dec. 30, 2017 vs. year-ago, UPC-coded, Nielsen Convenience Scantrack, NACS Product Hierarchy excluding food service, Total U.S., 52 weeks ended July 1, 2017 vs. year-ago. According to Nielsen’s Total Till data, the pandemic-induced convenience store sales were ahead of that from UK grocers, which saw overall sales rise 14 per cent during the period. The c-store count has risen 28.3% since 2000. With presence in more than 100 countries, Nielsen collects sales information from more than 900,000 stores within our worldwide retail network—including grocery, drug, convenience, discount and e-commerce retailers—who, through cooperation arrangements, share their sales data with us. Facebook; Twitter; LinkedIn; ALEXANDRIA, Va. --There are 153,237 convenience stores operating in the United States, a 1.1% decline from last year’s record of 154,958 stores, according to the 2019 NACS/Nielsen Convenience Industry Store Count.The count is based on stores as of Dec. 31, 2018. “The current consumer climate has created favorable conditions for c-store sales growth, contributing to a positive, long-term outlook. The convenience store channel is undergoing a bit of a metamorphosis. Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19. Includes exclusive proprietary Convenience Store News research studies. Source: Nielsen, Convenience Store Choice Drivers, 2017. Overall traffic declined by 2% last year(3) and U.S. store count dropped by more than 350, but most store closures affected gas stations and kiosks. Learn more about consumer panel & retail measurement. Nielsen Holdings plcNLSN announced yesterday the renewal of its data insights and analytics services for RaceTrac convenience stores.. As a part of the renewal program, Nielsen… TOP BARRIERS TO CONVENICENCE STORE CONSIDERATION. Nielsen (NYSE: NLSN) announced today the renewal of contracted services for data insights and analytics for RaceTrac convenience stores. Debangan works in India as an auditor, collecting data about products that some may consider…unreachable. Nielsen’s stringent quality control systems validate the data before it’s made available in our proprietary software. Overall, convenience-stores sales are 3.1% of the U.S. gross domestic product of $20.5 trillion. How other departments can thrive in this sector of retail remains limited by how consumers perceive this channel today. Based on the Nielsen Quest for Convenience Report, ... “Today, convenience transcends products, services and store ... managing director of Nielsen in the Philippines. How can you use this data to help ... traffic to your brick-and-mortar store. In fact, more than 450 new conventional convenience stores opened throughout 2017(4). PRODUCTS DON’T TASTE GOOD. Across the Nielsen-measured convenience channel, sales increased by 1% in 2017 to more than $140 billion. Stigmas still cloud consumers’ ability to view convenience stores as a viable and “convenient” alternative for ready prepared and packaged food and beverage needs. Nielsen collects electronic point of sale (POS) data from stores through checkout scanners. 1 position (with a 31.9% dollar share), Logic continued to grow, remaining in No. New York, NY – Oct. 17, 2017 – Today, Nielsen (NYSE: NLSN) released findings from its 2017 Store Choice Drivers Report for the Convenience Channel at the National Association of Convenience Stores (NACS) Show in Chicago, Illinois. With presence in more than 100 countries, Nielsen collects sales information from more than 900,000 stores within our worldwide retail network—including grocery, fresh produce, pet, cannabis, drug, convenience, discount and e-commerce retailers—who, through cooperation arrangements, share their sales data with us. 35%. Higher gas prices, up 13.7% from $2.37 per gallon in 2017 to $2.69 per gallon in 2018, contributed to the increase in overall industry sales. All Rights Reserved. Nielsen’s Global Consumer Business unveiled a new brand identity, including new company name and logo, at the Intelligence Reimagined virtual event. For additional insights, download our latest Total Consumer Report. PRODUCTS … It’s perceived value and quality, and not in -store environment. New York, NY — March 29, 2017 — Nielsen (NYSE: NLSN) announced today the renewal of contracted services for data insights and analytics for RaceTrac convenience stores. Copyright © 2021 The Nielsen Company (US), LLC. Solid sales growth and performance are critical in driving long-term viability and business success for both manufacturers and retailers, and accurate retail measurement is critical in tracking what’s happening in stores and online in an increasingly competitive CPG landscape. While only about one-third of U.S. convenience store shoppers plan to purchase fresh foods in this channel, the reasons why most consumers shop for these items elsewhere aren’t set in stone. In emerging markets where POS information is unavailable, we use field auditors to collect sales data through in-store inventory and price checks. Nielsen collects electronic point of sale (POS) data from stores through checkout scanners. So even though traffic to the overall convenience and gas channel declined, we know that the retail footprint for conventional convenience stores has grown. As noted in Nielsen’s most recent Total Consumer Report, one in three Americans believe that products in convenience stores fail to deliver a good value for their money. 21%. Conversely, just 4% perceive environmental factors like store format, customer service and wait time as barriers to this channel(2). https://www.nielsen.com/us/en/insights/article/2018/why-retailers-should-view-convenience-as-a-mindset-rather-than-a-format/. For more information about how Nielsen captures and analyzes the data that underpins our best-in-class global measurement, visit Nielsen Around the World. Once Nielsen… But they much prefer the convenience of online shopping over shopping at a retail store. The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. Understanding e-commerce sales has become increasingly important for manufacturers and retailers, and e-commerce measurement is a priority for Nielsen. According to Nielsen, the changes in product category data are minor and are due to recent enhancements the company has made in its c-store database. Salty snacks are among those performing well, seeing dollar growth of 2.3%(6). In the convenience/gas channel, Americans made an average of 11 trips in 2016, down from 14 back in 2005. SCHAUMBURG, Ill. -- In a first-of-its-kind alliance, The Nielsen Company here will enable consumer packaged goods manufacturers and convenience store retailers to have access to c-store sales data classified according to the National Association of Convenience Stores' NACS) defined hierarchy of product categories. 23%. According to Nielsen Homescan data, the total number of U.S. retail trips is down more than 1 million since 2012 (15.8 billion last year, vs. 17.6 billion in 2012). “Nielsen data shows that the U.S. convenience store channel continues to be an industry of opportunity, said Rob Hill, EVP of retail services at Nielsen. Rather, the majority of consumers indicate that quality, assortment and value that are the most likely attributes to dissuade them(1). Syndicated Data Program. Retail Scanner Data Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Only Nielsen can provide a comprehensive view on what’s happening with brands in stores across the globe. As part of our commitment to Nielsen Total Consumer measurement, we strive to provide our clients with flexible analytics to understand what is being purchased across all channels—sharing a holistic view of the marketplace. RaceTrac convenience stores has renewed its contract for data insights and analytics with Nielsen which will also involve Nielsen expanding its services to more stores. 17%. MINIMAL PRODUCT SELECTION. CHICAGO, April 3, 2019 /PRNewswire/ -- U.S. convenience stores experienced a 16 th straight year of record in-store sales in 2018, according to newly released NACS State of the Industry data… Comprehensive research on retailer, consumer and product trends across the convenience and retail industries. Nielsen Grows Convenience Store Measurement with Expanded Services for RaceTrac. All Rights Reserved. Learn more about consumer panel & retail measurement. With the proper nurturing, convenience store operators can change consumer perceptions about quality, optimize their assortment and better utilize promotions to offer a greater sense of value. Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. week endi store barcode pack type sales sales value 20190414EC06 6001007093259EA 4 767,96 20190414EC06 6001007025748EA 3 22,98 20190414EC06 6001007032081EA 2 14,01 Nielsen: Tobacco 'All Channel' Data 1/27 Marlboro Volume & Share Pressures Continue Cig Industry Pricing Continues to Offset Vol Weakness As Headwind from CA $2/pk Cig Excise Tax Continues - Cig $ sales declined -2.3% during the 4-wk period ending 1/27/18 (vs -0.7% for As noted in Nielsen’s most recent Total Consumer Report, one in three Americans believe that products in convenience stores fail to deliver a good value for their money. NACS and The Nielsen Company have joined forces to launch a new Syndicated Data Program for qualifying NACS members. All MRS websites use cookies to help us improve our services. 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